CLIENT PROJECTS
Intimate Engagements, Retail Boutique, Montclair, NJ
Objective 1: Create awareness & interest; bring in customers
Strategy: Developed postcard mailer (included incentive) for upcoming event
Objective 2: Create interest & inform about boutique, product & service offerings
Strategies: a) Developed bi-fold brochure to use as "take one" for customers at store, direct mail pieces & at workshop events
b) Developed flyer with coupon as "take one", displayed on table at event
Objective 3: Stay ahead of the competition. Understand who competition is and how they
bring in business.
Strategy: Conducted competitive analysis including layout of top competitor's store, interviewed owner &
e-mailed questionnaire to their customers.
Objective 4: Refine product and service offerings.
Strategy: Developed & implemented Customer Satisfaction Survey, via e-mail (included incentive for
completion).
Objective 5: Ensure 2008 marketing, p.r. & advertising strategies are carried out with the
greatest efficiency & effectiveness.
Strategy: Created a customized 2008 marketing, p.r. advertising monthly planner; detailing strategy, due
Client: Artist Keira Boertzel-Smith, Montclair, NJ
Goal: Develop licensing program for artist
Objective 1: Create awareness of program launch
Strategy: Create & disseminate press release to relevant trade/industry publications
Objective 2: Inform prospects of attributes of program
Strategy A: Develop marketing and sales materials to support marketing efforts of program
Strategy B: Implement marketing program to acquire licensees
Client: SolMaya Brands, Div. of Presto Food & Beverage, NYC, NY
Objective 1: Generate awareness, interest and inform potential beverage distributors &
other key trade/industry resources about new product launch.
Strategy: Created corporate marketing materials and press kit, including sell sheets
to be used for trade shows, sales/mktg efforts and publicity campaign.
Objective 2: Generate awareness, interest and inform potential beverage distributors &
other key trade/industry resources about new product launch.
Strategy: Implemented P.R. campaign targeting trade publications: Wrote, designed
& disseminated press release (photographed trade show activities)
Results: Articles published in 7 major trade publications and over 30 trade/industry websites
(3,000+ views).
Client: Adult School of Montclair, Montclair, NJ
Objective 1: Refine course offerings and increase overall student satisfaction.
Strategy: Perform market research activities to better understand wants & needs of
current and potential enrollees:
a) Wrote and developed e-mail survey/questionnaire targeted to 7,500 current and past enrollees.
b) Conducted feasibility study on direct mail survey campaign to current enrollees.
c) Conducted feasibility study and cost analysis on direct mail, focus group and telephone surveying
options for targeting to new potential demographic.